Token utility refers to the specific use case and value a token provides within its ecosystem. Common utilities include governance rights, staking rewards, access to exclusive features, or discounts on platform fees. Marketing a token's utility involves clearly communicating how the token fits into the project's functionality. Use simple visuals, product demos, and blog content to educate your audience. Real-world examples or case studies build credibility. Utility-driven tokens tend to retain value better than pure hype tokens. Make sure your community knows not just why the token marketing exists but also how it adds tangible value to users. This enhances long-term holder interest.
